Saturday, December 12, 2015

Top exhibition organizers in the Middle East


   In MENA region, exhibition industry is booming day by day with unique and more creative show profiles, also new profiles are developing as industries globally are undermining from changes due to the influence of technology. Technological changes are also influencing the exhibition industry itself, nowadays exhibition companies are investing developing CMS (Content Management Systems), Social media marketing, Web Analytic, cloud based CRM (Customer Relationship Management) solutions like, Google ad-words, Facebook Ads, Linked in Ads, Twitter Ads etc. Still there is always a challenge in selling space and attracting visitors, ultimately at the end of the day results matters. In long run the visitor and exhibitor experience matters a lot. Middle East and North Africa is going through changes immensely since last few years due to evolution of technology.

  In this article I want to discuss top exhibition organizing companies in MENA (Middle East and North Africa) region. Most of these companies are headquartered in Dubai, Dubai has become business and trade capital for the MENA region. There are many exhibition companies in MENA region but I have discussed the top 10 of them and my opinions on them. Few things are to mention before listing the top exhibition companies. Below mentioned listings are not rankings of any sort. This is just the listing to educate readers about brilliant work being done and efforts they do to facilitate the businesses globally to grow.

1- DMG
DMG Events Middle East and Asia was established in 1995, With some trend setter events such as Big 5, ADIPEC,  Hotel Show etc. DMG Events has revolutionize the world of events in the Middle East especially UAE.  DMG Events is using platform very successfully for CRM integrated with its own solution which gives it edge over the  other market player. is one of its kind. DMG has great deal to offer in the economy of the Middle East events market.DMG Events has been significantly adding value to the Middle East market with the presence of shows in UAE, Saudia Arabia , Qatar and Kuwait

2- Messe Frankfurt
Messe Frankfurt is one of the leading tradeshow organizer globally which under the leadership of Ahmed Pauwels offering great value in the Middle East market. Ahmed Pauwels is great corporate leader who brings motivation and innovation on the table for his team. Messe Frankfurt organize 8 exhibitions and about 15 conferences per year in this region. Please feel free to visit our website: Messe Frankfurt has the great USP in the world of exhibitions which is their own EMS Exhibition Management System. Messe Frankfurt undoubtedly market its events very impressively. Messe Frankfurt has also the other strength  is its presence globally.

DWTC is also event organizer apart from offering quite impressive and state of art venue services. DWTC organizes benchmark exhibitions like Gulfood, GITEX, GITEX Shopper etc.  DWTC has also been contributing with latest technology for the trade show organizing. DWTC has lots of value to offer in the middle east market in both roles venue as well as exhibition organizer. 

4- Informa
Informa is headquartered in Dubai, some very good tradeshow profiles such as Arab Health, Cityscape, HR Summit etc. Informa has created very good contribution in the real estate with its exhibition Cityscape Global. Informa is globally organizing more than 100 exhibition.  To learn more about Informa Exhibitions, and to discover how you can benefit from participating or attending please visit

5- Terrapinn
Terrapinn with unique tagline USE YOUR BRAIN, differentiates from all the other organizer. The show profiling of their events is mostly unique subjects like Mena Mining, Ecommerce, Retail show, Mobile Show etc. Terrapinn believes on creating inventive show profile which adds value to the market rather than doing standardize exhibitions.

6- Sharjah Expo
Sharjah Expo Center is the first established venue in the UAE, since the it is giving some good services in both ways as an organizer also as a venue. Recently Sharjah Expo Center organized book fair which was astonishingly broken all the records in the middle east. Watch and Jewellery Show which is the most successful show which accounts for B2b and B2C both profiles. Sharjah Expo is organizing many shows successfully.

7- Index
INDEX Conferences & Exhibitions Organisation Est. in January 1991, Index is one of the pioneers in organising Medical, Scientific, Educational and Trade Conferences & Exhibitions. Under the leadership of the Abdul Salam Al Madani Chairman of Index Holding. Index Conferences & Exhibition has been organizing specialized show especially in the field of medical sciences, their conferences and exhibitions are contributing in the field of medical research which is improving health and medicine sector of the Middle East and UAE.

8- Reed Expo
Reed Expo is organizing some important shows in the sector of the power and energy and also ATM Arabian Travel Market is the biggest travel and tourism exhibition in the middle east. Reed Expo is the very big exhibition company globally, Reed Expo is headquartered in Abu Dhabi. Reed Expo has unique show profiles like Eco Waste , World Future Energy Summit, International Water Summit etc also the IBTM arabia is being organized for MICE industry.

9- Al Fajer
Al Fajer is the first and veteran exhibition company in UAE, it has been organizing some great shows in the industry of plastic and paper. Arab Plast is the biggest plastic show of the middle east and it is has been improving under the leadership Jeen Joshua who has now left the company and Mr Rasheed Mbayed has taken the charge of the valuable exhibition. Mr Rasheed has successfully run the Al Fares - International Equine Trade Fair. Now he is leading the Arab Plast team.

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