Wednesday, September 30, 2015

5 reasons to showcase your business in a relevant exhibition

  As an exhibition organizer we at many times hear a question why to participate in a trade show or exhibition?, and spending around $300 - $1000 per Sq. meter. Although it depends on an individual show profile whether to invest in participation or not but there is also an general argument to this topic which can really motivate companies to source and invest in correct exhibition. And my choice of word "Invest" is purely intentional because marketing expense isn't really expense but the investment, that is why nowadays companies tend to calculate ROI (Return On Investment) before carrying out any marketing activity.

Following are few significant reasons , although significance of each reason is subjected to an individual company in accordance with their strategy, corporate value and objectives. 

1-Solid Business Development

  With the course of time , and influence of technology on business companies tend to do more of online business development through means like emails, phone. social media etc. Exhibition can help you develop your business by meeting with your potential clients. The term "Solid" which I have used in heading is due to the reason of authenticity of leads you get while being in an exhibition because you can really know which are the rights ones and should be pursued on the priority. 

2-Eye to eye with your potential and existing customers

  Participating exhibition always help you to understand problems and concerns of your potential and existing customers. Sometimes your sales agent and regional partners don't tend to understand and communicate the concerns of customers and that could result in bad user experience which can cost you of losing business. It is very important that customer should know and have trusted relationship with the company itself. In the case of potential customers it helps you understand his needs in the better way so that you can offer the relevant solutions and win over the business.

3-Interaction with industry peers

With the passage of time, as customized solutions are being offered more and more. Companies have developed USP ( Unique Selling Proposition) also every company tends to specialize in few things especially in service sectors like in IT industry now the concept of API is becoming very common so that you can integrate solutions to enhance user experience. Interactions with in the industry depends solely on the business model of an individual industry. Still lots of learning and partnering can be done through the trade shows and exhibitions. Many times companies are looking for regional sale agencies and partners to penetrate in the regional market effectively. Also speakers sessions in the exhibitions can be attended to learn the best practices.  

4-Building a brand image

  Renting space isn't just it, companies invest million of dollars in building booth and promotional materials, to create brand image, also activities like sampling and testing are being organized to enhance user experience and to provide the customers real picture of what your brand is all about? and whats values does it stand for. Exhibition Organizers offer sponsorship, to give effective brand image so that participants can exploit all means to develop business and grow. And believe me every exhibition organizer is concerned about the effective benefits of its exhibitors through the platform because this is for the mutual growth, and when we sit on the chair of organizer we have high pressures and high concerns on business deal being made through our platform, that is why companies like Messe Frankfurt and DMG have developed their own EMS, Exhibition Management System. 

5-Tuning your staff with customers and industry

  Last but not least it is also about training your staff and tuning them with needs of employers so that they must know who are the customers? and what value they want? Altering your processes according the customer needs. Trade shows also helps training and updating your humans resource according to industry standards and on changes which are occurring in the industry. Also that they can study the values and offerings of their customer. 

  I hope above points can help you establish the importance of trade shows and exhibition industry, these are generals ideas, specific industry significance may differ but what can not be denied is significance of trade shows and exhibitions itself. 

Please feel free to give reviews in comments. 

Monday, September 28, 2015

Are you interested in introducing your products to Middle East and North Africa (MENA) region?

 On an average, an Emarati’s monthly spend on general shopping is AED20,000 and above, and that of a non-Emarati in UAE is approximately AED4000 and above.

 UAE has set a target to raise the per capita income up to 65% by 2021, which is an extremely lucrative opportunity for retail and consumer industry. Lifestyle in the UAE & GCC is a passion and HOUSEWARE, KITCHENWARE, TEXTILE, BED &BATH, FASHION & APPAREL, CLOTHING, GIFTS & GIVEAWAYS, ARTS & HANDICRAFTS, WATCHES & JEWELRY, contribute in enhancing it.
 AL FAJER INFORMATION & SERVICES was the first to organize a trade fair to facilitate the opportunity seekers in Middle East.

  The visitors profile covers business houses, retailers, wholesalers, stockists, re-exporters and end-users from all over the Middle East and worldwide; our exhibitors are from over the globe!
There is a good opportunity for the visitors to seek new products, and for exhibitors to seek new buyers!! SMART LIVING 2015 – 30 International Autumn Trade Fair aims to facilitate both so that a good trade activity can be generated.

 ALFAJER INFORMATION & SERVICES has had the privilege of being the first trade show organizer in UAE, and it aims to maintain its legacy. SMART LIVING 2015 – 30 International Autumn Trade Fair is by far the oldest show of Dubai; it is heritage of the world’s greatest business hub, Dubai!

 Business opportunities for the entire MENA region can be explored by participating in SMART LIVING 2015 – 30 International Autumn Trade Fair.

 SMART LIVING 2015 – 30th International Autumn Trade Fair is scheduled from 16-18 December 2015, at Dubai International Convention and Exhibition Centre (formerly known as the Dubai World Trade Centre), Dubai, UAE

Grab your share of profits from consumer markets of the entire MENA region!! Join SMART LIVING 2015 – 30 International Autumn Trade Fair

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Sunday, September 27, 2015

Can Exhibitions be Extinguished?

This era of information and technology has brought a huge amount of transformation in human’s life. We are experiencing the world in way which was never experienced by humans before us, this is revolution no doubt. But as technology started transforming every walk of life there is a debate of adapting and managing changes coming towards it.
I belong to the exhibition industry which is one of the oldest service industries. The reason of writing this article is to incur my contribution on the topic “Whether an online exhibition is the good substitute of conventional trade fairs or not” which is usually being discussed in the process of transformation of any industry.
Being very clear to my readers I want to state the reason I am writing this article, I am not against technology, neither I am in support of replicating technology to conventional industry with out understanding its dynamics. My purpose to write this piece is to manage this change in effective and efficient way, not in a way that any IT company jumps in and kills the passion of the industry. If we track the history of trade fairs, it has always been the medium of buying and selling different products, and sellers also introduced new products in trade fairs. But now exhibition has integrated with modern concepts of economy where industry gathers up to:
  • To network with the potential and existing clients
  • To establish strong linkages with international and local suppliers
  • To learn the new global trends in the industry
  • To research on new aspects of business
  • To gather the database
  • To get the customer feedback and face to face interaction
  • To attract the new investors
  • To introduce new products
  • To do marketing research for new product or service development
  • To build and strengthen the trust of international stakeholders
  • To collaborate with competitors
  • To protect the interests of the industry
  • To test the quality and characteristics of tangible products
  • And more…
Studies have shown that only 7% of communication is based on the written or verbal word. The most part, 93% is based on nonverbal body language whereas being on online portal limits the achievement of above objectives in an appropriate way. Some of those are already being done through b2b portals still they lack the human experience of interaction. And which is not only a mere point but a strong reason to prefer trade fairs over meeting people online. And elements which are tangible could have the risk because of high expectation level which could lead towards loss.
Although the Information Technology is transforming our industry in itself, websites of trade shows are now dynamic they offer much more then just information about tradeshows, such as schedule an appointment with exhibitor, contact exhibitor after the show, 3D floor plan of your show, online visitors directory, social media integration in website, news updates and blogs, nowadays many renowned trade shows have their own mobile applications, which have potential of more development using added values and increasing effectively managing for exhibitor and visitor. Although there is potential for more growth and it can transform the whole industry but yet there are some boundaries for any change, it is in high regard to maintain the decorum of the industry otherwise it will end up being any random portals.
Past trends also show that there is increase in no. of exhibition being held globally; in a report published by UFI it is shown that from 2006- 2012 there is a rise in participation.