In MENA region, exhibition industry is booming day by day
with unique and more creative show profiles, also new profiles are developing
as industries globally are undermining from changes due to the influence of
technology. Technological changes are also influencing the exhibition industry
itself, nowadays exhibition companies are investing developing CMS (Content
Management Systems), Social media marketing, Web Analytic, cloud based CRM
(Customer Relationship Management) solutions like salesforce.com, Google
ad-words, Facebook Ads, Linked in Ads, Twitter Ads etc. Still there is always a
challenge in selling space and attracting visitors, ultimately at the end of
the day results matters. In long run the visitor and exhibitor experience
matters a lot. Middle East and North Africa is going through changes immensely
since last few years due to evolution of technology.
In this article I
want to discuss top exhibition organizing companies in MENA (Middle East and
North Africa) region. Most of these companies are headquartered in Dubai, Dubai
has become business and trade capital for the MENA region. There are many
exhibition companies in MENA region but I have discussed the top 10 of them and
my opinions on them. Few things are to mention before listing the top
exhibition companies. Below mentioned listings are not rankings of any sort.
This is just the listing to educate readers about brilliant work being done and
efforts they do to facilitate the businesses globally to grow.
DMG Events Middle East and Asia was established in 1995,
With some trend setter events such as Big 5, ADIPEC, Hotel Show etc. DMG Events has revolutionize
the world of events in the Middle East especially UAE. DMG Events is using salesforce.com platform
very successfully for CRM integrated with its own solution which gives it edge
over the other market player.
Salesforce.com is one of its kind. DMG has great deal to offer in the economy
of the Middle East events market.DMG Events has been significantly adding value
to the Middle East market with the presence of shows in UAE, Saudia Arabia ,
Qatar and Kuwait
Messe Frankfurt is one of the leading tradeshow organizer
globally which under the leadership of Ahmed Pauwels offering great value in
the Middle East market. Ahmed Pauwels is great corporate leader who brings
motivation and innovation on the table for his team. Messe Frankfurt organize 8
exhibitions and about 15 conferences per year in this region. Please feel free
to visit our website: http://www.uae.messefrankfurt.com. Messe Frankfurt has
the great USP in the world of exhibitions which is their own EMS Exhibition
Management System. Messe Frankfurt undoubtedly market its events very
impressively. Messe Frankfurt has also the other strength is its presence globally.
DWTC is also event organizer apart from offering quite
impressive and state of art venue services. DWTC organizes benchmark
exhibitions like Gulfood, GITEX, GITEX Shopper etc. DWTC has also been contributing with latest
technology for the trade show organizing. DWTC has lots of value to offer in
the middle east market in both roles venue as well as exhibition
Informa is headquartered in Dubai, some very good tradeshow
profiles such as Arab Health, Cityscape, HR Summit etc. Informa has created
very good contribution in the real estate with its exhibition Cityscape Global.
Informa is globally organizing more than 100 exhibition. To learn more about Informa Exhibitions, and
to discover how you can benefit from participating or attending please visit
Terrapinn with unique tagline USE YOUR BRAIN, differentiates
from all the other organizer. The show profiling of their events is mostly
unique subjects like Mena Mining, Ecommerce, Retail show, Mobile Show etc.
Terrapinn believes on creating inventive show profile which adds value to the
market rather than doing standardize exhibitions.
Sharjah Expo Center is the first established venue in the
UAE, since the it is giving some good services in both ways as an organizer
also as a venue. Recently Sharjah Expo Center organized book fair which was
astonishingly broken all the records in the middle east. Watch and Jewellery
Show which is the most successful show which accounts for B2b and B2C both
profiles. Sharjah Expo is organizing many shows successfully.
INDEX Conferences & Exhibitions Organisation Est. in
January 1991, Index is one of the pioneers in organising Medical, Scientific,
Educational and Trade Conferences & Exhibitions. Under the leadership of
the Abdul Salam Al Madani Chairman of Index Holding. Index Conferences &
Exhibition has been organizing specialized show especially in the field of
medical sciences, their conferences and exhibitions are contributing in the
field of medical research which is improving health and medicine sector of the
Middle East and UAE.
Reed Expo is organizing some important shows in the sector
of the power and energy and also ATM Arabian Travel Market is the biggest
travel and tourism exhibition in the middle east. Reed Expo is the very big
exhibition company globally, Reed Expo is headquartered in Abu Dhabi. Reed Expo
has unique show profiles like Eco Waste , World Future Energy Summit,
International Water Summit etc also the IBTM arabia is being organized for MICE
Al Fajer is the first and veteran exhibition company in UAE,
it has been organizing some great shows in the industry of plastic and paper.
Arab Plast is the biggest plastic show of the middle east and it is has been
improving under the leadership Jeen Joshua who has now left the company and Mr
Rasheed Mbayed has taken the charge of the valuable exhibition. Mr Rasheed has
successfully run the Al Fares - International Equine Trade Fair. Now he is
leading the Arab Plast team.